In the first episode of the series Amber interviews Reddit co-founder Alexis Ohanian on how he avoids “Redditing” all day and his advice for staying productive.

Read more from the Work Flow series

It is expected that Facebook will make an IPO announcement in the near future and local news reporter, Remo Zaccagna, contacted MGImedia President and co-founder Jeff MacArthur for his opinion on the matter.

It is the most hyped IPO since Google, but going public will put it under more scrutiny, will mean it will be held accountable to shareholders and place it under pressure to maximize profits, said Jeff MacArthur, co-founder of MGImedia.ca, a social media consulting firm in Halifax.

Referring to the drive for profits, MacArthur said Tuesday “that could manifest itself in a couple of ways.”

“One is if you’re somebody who’s doing advertising on the Facebook platform, I wouldn’t be surprised to see those prices sort of float up. And there’s certainly going to be increased pressure to exploit user data, ….. so I think that will give rise to some privacy concerns that are already very well-founded out there.”

You can read the full article on the Chronicle Herald website.

In November 2011 Jeff was the keynote presenter at the Tweetstock social media conference held in Brantford, Ontario. In his talk Jeff spoke about MGImedia’s company structure and how the advancement of technology has made it possible for employees to work remotely, presented a client case study, and talked about the rise in social media crisis management. You can view the full keynote in the YouTube video below.

Recently Jeff and MGImedia were featured in the article Our Website is OUR Home on the Canadian website SmashingPixels.ca. The article revolves around the keynote presentation Jeff gave at the Tweetstock social media conference held in Brantford, Ontario in November 2011. In the presentation and article Jeff speaks to how the evolution of online tools have created an environment where small businesses are able to keep costs low and utilize online tools to grow their businesses. You can read the full article on SmashingPixels.ca.

Recently Jeff MacArthur, President of MGImedia, was interviewed by the business news website allNovaScotia.com. Both Jeff and MGImedia were featured in the article Atlantic Business Slow on Social Media Uptake, in which Jeff speaks to how social media is an extension of word-of-mouth advertising and companies that ignore social media put themselves at a disadvantage. To read the full article please visit allNovaScotia.com.

About allNovaScotia.com
allNovasScotia.com provides a paid subscription service that is widely acknowledged to be the primary source of business news for Nova Scotia.

MGImedia and Amber Mac were recently featured in an article by MarketingMag.ca for the MGImedia produced On the Road with Amber Mac web series, a multi-partner initiative that mixed clients and agencies with media platforms and production companies.

On the Road with Amber Mac is a “special information feature” on The Globe and Mail website sponsored by Ford. Technology expert Amber MacArthur hosts the series and provides input as a tech advocate. MacArthur goes about her daily life in a Ford Focus, visiting locations like a farm and various Toronto music landmarks.

Andrew Saunders, vice-president of advertising sales at The Globe and Mail, said he is impressed by the results. Saunders said 23% of visitors viewed the webisode videos, with 70% to 80% of the videos being fully viewed.

Read the full Marketing Magazine article here.

Amber recently spoke at the first conference of Hamilton Hive, an organization of career professionals under 40, who are formally collaborating on renewing Hamilton, Ontario. Amber spoke to the 200 attendees about social media and internet marketing and also participated in a panel discussion moderated by The Hamilton Spectator editor-in-chief Paul Berton. You can read more about the Hamilton Hive conference in The Hamilton Spectator.

Speaking on behalf of the company, MGImedia President, Jeff MacArthur was recently interviewed by David Hudnall of Advantage magazine. MGImedia is honoured to be included in the magazine which highlights Canada’s top leaders and innovators and spotlights some of the most forward-thinking and fastest-growing companies in the country. The article, titled Networking 2.0, can be found on page 58 of the September / October issue of Advantage. In the article Jeff speaks to the growing need for companies to embrace social media and how MGImedia helps its clients establish and grow their online audience.

MGImedia and AmberMac are proud to be included in the October 10th issue of Marketing. Inside this issue is Marketing’s “Very Necessary Twitter Guide For Canadian Marketers” in which MGImedia and our client Canada Goose are featured.

The full guide is available only in the October 10th issue of Marketing. However, you can download a special five page guide of exclusive content with socially savvy subject-matter experts such as Jason Sweeney (@sween), Mitch Joel (@mitchjoel), Amber MacArthur (@ambermac) and Ed Lee (@edlee), as well as a straight-forward-but-essential Dos and Don’ts list.

The popularity of Amber’s book Power Friending continues to grow. Here is a picture of the newly translated Bulgarian edition of Power Friending, otherwise known as CИЛАТA.