MGImedia President, Jeff MacArthur, was recently invited to contribute to an “Entrepreneurs’ Forum Advisory Session” for the Equals6 student academic & career development network. Entrepreneurs’ Forum was created in 1992 by business people and professionals in Nova Scotia to foster the growth and development of innovative and knowledge-based companies. Jeff advised the Equals6 principals on Market Segmentation, Sales Strategy, and Pricing, as well as discussing Marketing and Communications approaches.
Equals6 was created to meet the needs of students, educators, and organizations. Equals6 aims to provide students with a powerful platform to get connected in an educational community, share ideas, and find the resources needed to succeed. In addition, it is our goal to help students to bridge the gap between the academic and professional worlds.
