MGImedia and Amber Mac were recently featured in an article by MarketingMag.ca for the MGImedia produced On the Road with Amber Mac web series, a multi-partner initiative that mixed clients and agencies with media platforms and production companies.
On the Road with Amber Mac is a “special information feature” on The Globe and Mail website sponsored by Ford. Technology expert Amber MacArthur hosts the series and provides input as a tech advocate. MacArthur goes about her daily life in a Ford Focus, visiting locations like a farm and various Toronto music landmarks.
Andrew Saunders, vice-president of advertising sales at The Globe and Mail, said he is impressed by the results. Saunders said 23% of visitors viewed the webisode videos, with 70% to 80% of the videos being fully viewed.
Read the full Marketing Magazine article here.
