AmberMac.com is the website of MGImedia co-founder Amber MacArthur. MGImedia performed all web-related work on this project, from banner design, through layout, usability, multimedia incorporation, social media incorporation, logo creation and more.

The ADA was established in 1859 and has more than 155,000 members. MGImedia provided social media guidance on a variety of fronts, as well as podcast production and strategic direction to help the organization better connect with its large membership and also to aid in recruitment.

MGImedia shot and edited the core 3-minute "viral" video for Atlantic Lottery Corporation's "Going to the MAX" campaign across Atlantic Canada. Tens of thousands of people participated online and the campaign was covered in Marketing Magazine and elsewhere.

MGImedia was engaged to provide advice on how to attract influencers to the Blackberry Torch launch event, including providing a list of key invitees. Event duties involved demonstrating the new Blackberry’s social media components to attendees, as well as streaming live video of the event and engaging with viewer community online.

MGImedia principal Jeff MacArthur has spoken about social media at Blue Cross events, as well as discussing ways this organization, which has become a standard in Canadian healthcare benefits over its 65 years, can ease into the social media realm.