The ADA was established in 1859 and has more than 155,000 members. MGImedia provided social media guidance on a variety of fronts, as well as podcast production and strategic direction to help the organization better connect with its large membership and also to aid in recruitment.
MGImedia was engaged to provide advice on how to attract influencers to the Blackberry Torch launch event, including providing a list of key invitees. Event duties involved demonstrating the new Blackberry’s social media components to attendees, as well as streaming live video of the event and engaging with viewer community online.
MGImedia principal Jeff MacArthur has spoken about social media at Blue Cross events, as well as discussing ways this organization, which has become a standard in Canadian healthcare benefits over its 65 years, can ease into the social media realm.
MGImedia worked with Canada Goose, makers of the world's top extreme outerwear, to develop a long-term social media strategy to bring together its community online. Following the launch of an independent blog (which included MGImedia-produced video content) and branded social media infrastructure, MGImedia integrated all of these aspects into an entirely new web presence for Canada Goose, including development of a successful main site and satellite sites.
